Welcome to Vigilant Consulting, LLC

Vigilant Consulting, LLC is the Operational Enforcer your business needs to protect profit and eliminate waste. I deliver the operational discipline required to enforce your retail goals, dismantle agency influence, and guarantee a lower Cost Per Sale (CPS). 

Current dealership digital spend is hiding five-figure monthly waste by forcing high-cost Retail budgets to pay for low-gross Fixed Operations traffic. Marketing meetings often accept industry averages and bad agency advice, leaving the most profitable channels vulnerable to operational failure.

The Proof: Independent data confirms this waste is happening across the industry, resulting in negative ROI for a major portion of the digital budget.

• The Agency Blind Spot: Agencies report a low Cost Per Lead (CPL) that includes mostly call clicks while ignoring that 75% of those calls are for service, leading to a real $2,000+ Cost Per Sale (CPS). We prove that CPL and CTR are meaningless without sales accountability.
• The Cost of "Average": We prove that accepting the national average for CPS is a guarantee of operational mediocrity.

The goal is to maximize your marketing investment's efficiency and profitability.

• Recapture Profit: Implement surgical fixes to eliminate five-figure monthly waste in sales channels that are secretly funding Fixed Ops traffic.
• Enforce Profitability: We use objective national data (like Clarivoy's model) to hold all vendors to a realistic standard, preventing the acceptance of inflated industry averages.
• Fix the Floor: Directly optimize merchandising, inventory, and Sales/BDC processes to maximize sales volume and gross profit on every high-quality lead.
• Hit the $300 CPS Target: Implement data-driven strategies to achieve or exceed a $300 Cost Per Sale benchmark.

We support every department—sales, fixed ops, collision, and rental—with tailored solutions that improve efficiency and accountability.

• Budget Protection Execution: Immediate, surgical execution to stop budget leakage and enforce the sales-only rule in paid campaigns.
• Tech & Vendor Audit: Full Sales Tech Stack review (CRM/DMS) and systematic vendor management to dismantle ineffective partners.
• Operational Review: In-depth analysis of Merchandising, BDC, and Sales Follow-up processes to maximize volume and PVR.
• Strategy & Support: 3-Month Marketing Strategies and quarterly in-person meetings with the Dealer/Operator, focused entirely on verifiable profit and CPS.

• Remote desktop IT support, security monitoring, & network management.
• FTC compliance and UDAP/CARS Rule enforcement.
• Comply Auto and FTC Qualified Individual as a Service.

At Vigilant Consulting, we don’t just advise—we empower. Whether you’re looking to recapture lost marketing profit, validate vendor performance, or reduce liability, we deliver measurable improvements that keep your dealership compliant, competitive, and profitable. 

Get started with a Free 30-Minute Strategy Session.